What Baby Boomers Must Know Before Hiring Someone to Help Them Sell Their Businesses
If you've been in business for any length of time, you've certainly earned your right to a healthy dose of skepticism. Most business owners have endured more than their fair share of eye-glazing, brain-numbing sales pitches and vendor-sponsored events. They've been pushed to try numerous products, procedures, and systems; many of which have failed to deliver anything but mediocre results. That's why, even though you might be near retirement and more than ready to start the process of selling your business, solutions presented to you that promise a better, more financially lucrative, and less stressful way of doing so might you on the immediate defensive. "Too good to be true." "Heard it before." "If this works so well, then why doesn't everyone do it this way?" are a few of the familiar, yet understandable, responses that Baby Boomer business owners give when urged to look into alternative selling strategies. Business owners over 50 are