the midi

Have you ever wondered if you could think of a marketing idea that can propel your business to sky. Like, Wendy's commercial in the 1980's 'Where's the beef', Coke ad about it being the 'The Real Thing' and Nike selling tennis shoes by spreading the word of 'Just Do It'. How ingenuous of those companies. When people think of marketing they tend to think of advertising which can be expensive, ineffective image-based advertising. There are many ways to position yourself as an expert and build a personal connection to attract new clients, customers and patients. Effective marketing is not cheap; however, there are strategies you can implement for little or no cost. A basic low-cost way to do market research is to get a poster and put a picture of your ideal customer on, then list your prospective customer fears & frustrations, then list your customer's wants and aspirations. Then focus on the emotional event that caused it and the irrational dre...

I have been on countless Free business start-up courses, so I was quite clued up about the importance of creating one. However, the main point that all these courses stressed was that you needed a business plan if you were going to approach the banks or other organisations for financial assistant. The business plan would be my way of proving on paper how the business would be successful. The business plan would obviously include what the business was about, but most importantly to the investor that the business would work and that there is a demand in the market place for what I was offering, which would also include how much revenue I would generate based on research. To be fair, if I was investing my hard earned cash into someone's else business I would like to see what they are talking about in black and white, because some people have the gift of the gab but cannot deliver on what they say. So I understand the concept of needing a plan. However, a lot of start-up including my...